The growth of the population in Florida has been exponential over the last few years. All you have to do is get on any major roadway at rush hour, and the crush of traffic confirms this fact. With the population increase comes an increase of competitors to your business. In order to stay above your increased competition, you need to have a cogent and organized marketing plan. If you are at a loss as to what your marketing plan should be here are three suggestions that can help you to stay ahead of your completion.
Staying on Brand.
What are some things that make you stand out from the competition? Producing a quality good or service is undoubtedly essential to staying ahead of your competitors, but in the digital age, you also need a brand identity. Branding lets customers both identify with your company building brand loyalty and remember you. Having a distinctive logo is essential to establishing your brand. It should be a memorable logo that accurately reflects your company identity. Consistently using the same fonts, colors, language should be outlined in a brand style guide. In addition, it will dictate what kind of images can be used in advertisements and product promotion and outlines your company’s identity.
Once you have established your brand, you need to build it through social media. Your posts on social media should highlight your products without seeming to spam your followers. Make sure a portion of your posts are not advertisements but related to your business in some way. Be sure to include a link to your website in your social media profile.
Another way to build your brand is to have great content on your website ann be sure it is user experience (UX) focused. After all, the ultimate goal of using social media, search engine optimization (SEO), or pay per click (PPC) is to drive traffic to your site. A good website is essential for conversions, especially if you are an e-commerce based company. Your website should reflect everything set forth in your style branding guide.
When you are engaging in a marketing campaign that utilizes multiple channels, you need a plan so that you stay the course. Without a clear plan, you can go off course, or overspend in one area. Make sure that your plan outlines what your goal is, such as higher sales or more subscribers. It should also state who your target demographic is, such as senior citizens or college students. There should be a budget attached to the plan that should not be exceeded, and it should stipulate where the money is to be spent, on SEO, PPC, print ads, broadcast advertisements, or elsewhere.
Another benefit of having a clear marketing plan is increased productivity. When you and everyone in your marketing department are on the same page with clearly defined roles, productivity goes up. There will be less time spent figuring out what needs to be worked on and time wasted because there is no set path. Having a marketing plan lets your staff focus on other areas of the business.
So, as you can clearly see, having a marketing plan can be highly beneficial to your company. If you follow these three suggestions, you can increase your profitability while reducing expenditures.