We are often asked “What sort of content should I be posting on social media?”
If you want to win new clients and satisfy your existing ones, it’s essential to post content that will add value to your audience.
This is a critical point.
You’re not just posting to post. Rather you’re trying to provide your audience with high-value information that will help them live their best life possible.
Each post should be helpful in some way to your audience.
Your posts should help your audience:
Think about something in a new way
Take action like they never have
Laugh or smile
Learn something valuable
Again, this goes back to knowing your audience.
If you know your audience well, you know what they will find most valuable. If you don’t know your audience, you’ll struggle to post things that resonate with them.
Consider posting things like:
Tips and tactics
Pictures that will motivate your audience
For example, let’s say that you’re a health and wellness coach. You could post:
Inspirational quotes about being healthy
Tips and tactics for eating healthier
A tutorial video on how to perform a particular exercise
A live video in which you answer questions from your audience
Pictures of people performing challenging exercises
When creating your content calendar and posting on social media, constantly ask yourself the following question:
Is this adding value to my audience?
If it is, then post it. If you don’t think it will add much value to your audience, then don’t post it.
If you’re not sure which types of content add the most value to your audience, try experimenting with different formats. You might find that videos perform better than
photos, or that your audience really likes tutorials and tips. Test out a variety of formats and see which ones resonate most with your audience.
You may be thinking: I don’t have time to constantly be posting!
The good news is that you don’t have to be on all the different social media platforms all day every day.
Using a tool like Buffer or Hootsuite, you can actually schedule out weeks, or even months, of posts in advance.
Consider using a social media calendar in conjunction with one of these tools.
By scheduling a significant number of social media posts in advance, you can save yourself hours of time.
Free Webinar – Growing Your Business Using Social Media 4/21/22 5:30 PM EST on Zoom
Your customers and potential customers are DEFINITELY on at least one, if not more social media platforms.
It is one of the most POWERFUL ways to grow your business. It allows you to attract new customers and connect with audiences that you never would otherwise.
You can get your brand in front of a vast audience who might otherwise not hear of you.
Through consistent posting on social media, you can build a powerful brand that separates you from the crowd.
You can establish yourself as a thought leader in your industry by regularly posting new, insightful content.
On this webinar we will be answering the following questions
What is the best social media platform to use?
What tactics should you use to be seen by the most people?
Are there certain types of content that perform better than others?
How can you regularly post content?
What etiquette rules do you need to follow?