Once you have gone to all the effort of setting up your social media accounts the real work begins. If you thought it was hard choosing a profile picture, writing your bio and picking a cover image, well now you have to make sure that you are regularly posting high quality, interesting and engaging Facebook posts on a highly consistent basis. Forever!
No biggy then, right?
While delivering consistently high-quality posts on Facebook is hard though, and can present something of a steep learning curve, the good news is that you will only get better over time.
To help you get a head start, here are some pointers that can help you to start being more engaging and interesting right now.
Write for Your Audience
Should you be funny or serious? Professional or chatty? There is no single answer to these types of questions, it all depends on the specific market that you are hoping to promote your products and services to.
For that reason, it pays to keep this in mind at all times. If you struggle to do so, then take a piece of paper and pen and profile your ideal customer. How old are they? What gender? What sort of job do they do? What are their hobbies? Goals and dreams? Write these things down and give that person a name.
From this point on, imagine that every single post you write is being written for them. This will help you to find the right tone. Remember: you will not please everyone, so focus on pleasing the right people.
It sounds obvious right? But you would be surprised how many businesses forget this one key fact. How many times have you seen articles like ‘The 10 Best Ab Exercises’? Probably a million, right? So, you are hardly going to click on it. On the other hand, if you are writing things like ‘Why Sit Ups May be the WORST Way to Build Abs’ then you just might pique someone’s interest. Always ask yourself: would you read it?
Asking questions will allow you to engage with your audience, which is what ‘engaging’ means. Remember: most people are narcissists and as such they love a chance to make their opinion known.
While you can veer a little bit, remember that the people who are following you are doing so for a reason. They are interested in the niche/industry you operate in so make sure your content stays focused on that and does not meander.
Listen and Pay Attention
Listen to what your followers are and are not saying. Pay attention to what your followers are and are not doing. A sure way to tell what your followers are relating to is to look at your engagement. What are they reacting to? What are they commenting on? What are they sharing? If they are not doing any of these then you need to try a different approach.
Keep It Fresh
It is important to keep your content fresh. What does that mean? Basically, it means your content should be up to date, current, and relevant. It also means that you do not want to post to much of the same thing. Do not always ask questions. Do not always post just videos or links. You need to keep a good mix of content type as well as content topics.
Remember when it comes to content it is not about right or wrong, it is about being effective.
Writing engaging Facebook posts can take time and planning and some thought. It is not something you should be doing only when you think you have time. You need to make time for it. Just like you make time for all the other tasks you have on your plate.
To help you with this we have several educational options for you. Check out our free E-book Social Media Marketing Boost
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