When you’re an entrepreneur, it can be easy to lose your perspective and forget why you got into business in the first place.
Have you lost focus?
Have you lost your fire?
Have you forgotten your mission?
This 5-week challenge will reverse that. Designed specifically to help you gain fresh clarity and motivation, you’ll be amazed at what you can achieve when you simply take a step back and reflect.
This 5-week challenge will guide you through simple reflections that will help you determine what matters to you in business, what your mission is, what sort of brand you’re building, and the kind of work culture you’re creating.
You’ll also receive tangible action steps that will help you implement everything you learn.
Knowledge plus action leads to true, lasting change.
Shall we begin
Week 1 – The Need For Perspective
Analyzing how far you’ve come and where you’ll go next in your business is essential to getting a perspective that supports your success. Today we’ll look at why and how to take time to gain a fresh perspective.
When a business is brand new, there’s excitement and motivation in seeing it take off. You love the hands-on involvement. Hours fly by and you’re highly motivated.
When you’ve been in the thick of it for a while, it’s easy to get so caught up in the day-to-day work of your business that you lose sight of what really matters. The most urgent needs get all the attention.
Some of the fun tapers off. It’s hard work. You begin to forget why you got into this business in the first place.
It’s important to step back and take a big-picture look at your business from time to time. What core principles and practices really matter to you and your employees?
This isn’t a “once and done” practice. Once or twice a year it’s wise to stop and re-evaluate. Recalibrate and move forward with confidence.
It could be that a small tweak is all that’s needed, or your business may be in need of a major overhaul. Success or failure in business is all about perspective.
In order to regain perspective, you need to briefly stop working IN your business and take a good look AT your business. That’s the purpose of this 5-week challenge.
Take time to answer these clarifying questions:
Why did you start your business in the first place? What was your original vision?
Are you still fulfilling your original vision? If not, why not? What has changed?
Where do you want to be in 1 year? In 5 years? 10 years?
Will you get there if you keep doing things the way you are now?
If you could snap your fingers and change some aspect of your business instantly, what would it be?
Avoid rushing through these questions.
The answers you provide will help you begin to think clearly about what really matters to you in your business and whether you’re headed in the right direction.
Wk 2 is all about defining your mission
Wk 3 we will define your brand
Wk 4 we will define your culture
Wk 5 we will pull it all together.
We have other tools to help you as a business owner. Check out our Small Business Survival Guide. Topics covered include:
- Manage your mindset.
- Clarify the problem.
- Focus on customers.
- Conduct a SWOT analysis.
- Create objectives and a plan.
- Reduce costs.
- Use low-cost marketing.
- Be persistent and creative.