Using Social Media to Source New Content Ideas

When it comes to content ideas, social media is a goldmine. By its very nature, social media is having a conversation, sharing information, and commiserating on stories. So it makes it the perfect place to source new content ideas.

There are endless ways to use social media to source new content ideas, but here are eight of the most effective:

Use Twitter Search 

Twitter is a social media network that enables finding breaking news and timely stories easier. And with Twitter search, you can easily find tweets related to any topic or keyword you’re interested in. Simply enter your search term into the Twitter search bar, and you’ll see a list of relevant tweets in real-time. Additionally, you can filter your results by location, language, and other criteria.

Follow Hashtags

Hashtags are a great way to find relevant content on social media. If you’re unsure which hashtags to follow, start with ones related to your industry or niche. For example, if you’re in the marketing industry, you could follow hashtags like #marketingtips or #contentmarketing. By following relevant hashtags, you’ll be sure to see content relevant to your interests.

Monitor Competitors

Your competitors are a great source of content ideas. Keep an eye on what they’re posting on social media and look for ways to improve upon their content. Using tools like BuzzSumo to see the most popular content in your industry is also a great way to find out about your competitors.

Use Google Alerts

Google Alerts is a free tool that allows you to monitor the web for mentions of specific keywords or phrases. Use the keywords you want to track, and Google will send you an email alert anytime there’s a new mention of those keywords online. This lets you stay up-to-date on current trends and news in your industry without thought once it’s set up.

Survey Your Audience

An effective way to produce content ideas is simply asking your audience what they want to see. Then, survey your audience or send a poll on social media. This is also a great way to get feedback on existing content and see what’s resonating with your audience.

Check Out Reddit

Reddit is full of amazing content ideas. There are thousands of subreddits, sections of Reddit dedicated to specific topics, on just about every topic imaginable. And with the Reddit search function, you can easily find relevant subreddits and posts. Just enter your search term followed by “subreddit” into the Reddit search bar, and you’ll see a list of relevant results.

Monitor Social Media Trends

Social media changes quickly, so it’s crucial to stay up-to-date on the latest trends. Follow influencers in your industry or niche, engage with them, and keep monitoring the trends. These influencers will often share the latest trends and news on social media, so you can be sure to stay in the loop.

Monitor News Sites

You can find amazing content ideas to monitor news sites in your industry by looking at new sites appearing. This will help you stay up-to-date on current events and trends, and you can easily share this content on social media. You can also use tools like Google News to customize your newsfeed and see stories that are relevant to your interests.


By using social media to source new content ideas, you can always be sure to have fresh and relevant content to share with your audience. So don’t be afraid to get creative and experiment with different methods until you find what works best.


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