Types of Content To Use In Your Marketing

types pf content for your marketing

There are many different types of content you can use in your marketing to promote your business, build your brand, or increase sales.
Let’s take a look at some of these options.


Blogging is an integral part of any content marketing strategy. Your blog is the part of your website that will be continually updated with articles and information that will keep your visitors engaged.

There are tremendous benefits to establishing a blog. The largest one is boosting your Search Engine Optimization (SEO) results. A strong SEO game will increase your traffic through better rankings in search engine results.

You can also establish your business as an authority in your market by writing fresh content about topics that your target market really cares about.

Ebooks and Whitepapers

Ebooks and whitepapers both have their place within your content marketing strategy. While quite similar in their use for content marketing, there are some key differences between an ebook and a whitepaper.

Ebooks are electronic books and generally serve as guides for broader topics. They make great lead magnets for both B2C and B2B businesses.

Whitepapers are usually a way for a company to break down a more complicated subject for the reader and help them sort through a complex solution or form an opinion about something.


Video content is often published on YouTube or social media, but can also be in the form of webinars, courses, or livestreams. The great thing is that video production is becoming more accessible to more people. There are more and more resources available to create video content without having to hire professionals to shoot and edit.

Video can be used in many ways, depending on your goals and target audience.

  • Post a video to social media
  • Create webinars
  • Go live on social media
  • Record and send a quick video message to a prospect

types pf contentCase Studies

Case studies take online reviews and testimonials to an entirely different level. Utilizing brand storytelling, case studies are one of the most powerful forms of content you can offer your audience.

Case studies are longer-form content that keep the customer at the center of the story. They go more in-depth about the journey your customer takes from their initial problem, through the solution, to the outcome.

Email and Newsletters

Well-crafted emails and newsletters are the perfect way to connect the dots between leads you’ve generated and satisfied customers. Through regular emails and newsletters, you can effectively move people through your funnel, drive sales, and strengthen your brand.

Reasons to use email marketing include:

  • Emails and newsletters are crazy-effective at generating new leads
  • You can use email to more accurately establish your brand voice
  • Email can be used to drive traffic to your evergreen blog content
  • You can drive more sales by segmenting your lists and diversifying your campaigns
  • Emails are a great way to mine data about your audience
  • You can build a post-conversion relationship with your customers

Social Media

Social media is yet another place where your content marketing strategy can shine. There is no one size fits all approach when it comes to social media. The first thing you’ll want to do is determine which social media channels your target audience likes to use. That is where you’ll want to focus your efforts.

Consumers not only want to purchase your products, they also want to engage with your brand, especially if you share similar values. Generating engagement through social media is a great way to grow your audience.

Here are some guidelines for how to reach your audience with social media:

  • Decide on the best way to reach your audience
  • Develop a brand persona
  • Be authentic

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