Social media marketing is constantly evolving, and new trends emerge all the time. In 2024, there are a number of trending topics that brands need to be aware of in order to stay ahead of the curve.
Short-form video
Short-form video, such as TikTok and Reels, is still the king of social media. Brands need to create engaging and visually appealing short-form videos to reach their target audiences. Short-form videos are a great way to tell stories, educate consumers, and promote products and services.
Social commerce
Social commerce is the convergence of social media and e-commerce. Brands can use social media platforms to sell their products and services directly to consumers. Social commerce is becoming increasingly popular, as consumers are becoming more comfortable buying products and services online. Brands need to make it easy for consumers to purchase products and services directly from their social media feeds.
Influencer marketing
Influencer marketing is a type of marketing where brands partner with social media influencers to promote their products or services to their followers. Influencer marketing is a great way to reach a large audience with targeted messaging. Brands need to partner with influencers who have a strong following among their target audience and who create content that aligns with their brand values.
Employee advocacy
Employee advocacy is a type of marketing where employees are encouraged to share positive content about their company on social media. Employee advocacy is a great way to build brand awareness and generate leads. Brands need to create a culture of employee advocacy and provide employees with the tools and resources they need to share positive content about the company.
Other trending topics
Other trending topics in social media marketing in 2024 include:
- Edutainment content: Edutainment content is a type of content that combines education with entertainment. Brands can use edutainment content to educate their target audiences about their products or services in a fun and engaging way.
- BeReal: BeReal is a new social media app that is gaining popularity. It is unique because it forces users to post a photo or video of their real life, taken in the moment. Brands can use BeReal to create authentic and relatable content.
- Creator economy: The creator economy is a growing market where people can make money by creating and sharing content online. Brands can partner with creators to promote their products or services to their followers.
- Social customer care: Social customer care is the practice of using social media to resolve customer issues. Brands can use social customer care to provide fast and efficient support to their customers.
- Metaverse brand activations: The metaverse is a virtual world that is still in its early stages of development. However, brands are already starting to experiment with metaverse brand activations. For example, some brands have created virtual stores in the metaverse where customers can browse and purchase products.
How to use these trends to your advantage
Brands can use these trending topics to their advantage by creating and sharing content that is relevant to their target audience. For example, brands can create short-form videos that tell stories about their products or services, or they can partner with influencers to promote their products to a wider audience. Brands can also use social commerce to sell their products directly to consumers, or they can use social customer care to provide support to their customers. By being aware of the trending topics in social media marketing in 2024, brands can create and share content that resonates with their target audience and drives results. These trends are gaining in popularity and we except they will continue to be relevant well into 2024.
