Share-worthy content is, hands down, the best way to get traffic to your website. If you want people to come to your website, you must give them a reason to come. You’ll want to create awesome content that attracts people and that they feel compelled to share with others. If you simply post short, uninspired articles on your blog, you’re not giving people much reason to come to your site or share your content. Please note that there are millions of pieces of content published each month. Most of these pieces of content are boring and tepid. There’s nothing unique, attractive, inherently valuable, or share-worthy about them. They’re nothing but puff pieces with no real substance to them.
If you want to get people to visit your site, consider how you can stand out from the crowd. How can you create content in a way that differentiates you from everyone else? You need a strategy for being unique and different: tactics for getting people’s attention in a crowded arena.
The best way to stand out from the crowd is to create highly valuable, in-depth share-worthy content:
- Content that thoroughly and deeply covers a subject
- Content that really answers your audience’s questions and speaks to their pain points
- Content that addresses a subject on a much deeper level than anything else out there
Think about it this way…
If you have the choice between writing four 500-word pieces or one 2,000-word piece, it would probably be better to write the 2,000-word piece.
Why? Because you can probably create more value in a single 2,000-word piece that focuses on one topic than in four different short pieces that focus on four different subjects.
Think quality over quantity when creating your content. Quality content stands out in a world where people are cranking out a tremendous quantity of content.
When creating content, ask yourself these questions:
- Would I want to read this content?
- Does this add value to my readers?
- Is this share-worthy?
- Is this different from all the other content that’s being produced?
- Does this content answer the reader’s questions?
- Does it speak to the reader’s pain points?
Here’s the good news when it comes to share-worthy content. If you create great content, the rest of your promotional tactics become that much easier.
Your content will practically promote itself when others see how valuable it is. People want to share content that is valuable and if you create valuable content, people will promote it for you.
So, focus first and foremost on creating amazing content for your audience. If you ignore this tactic, none of the other tactics will produce much by way of results. If, on the other hand, you double down on making outstanding content, you’ll find the rest of the tactics to be that much more effective.
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