As a small business owner, you may seek ways to get the most out of your content marketing efforts. A content idea list is a great way to accomplish this. It’s simply a list of ideas for content you can make. This can be helpful because it gives you a starting point and helps keep your thoughts organized. There are many ways to develop ideas for your content idea list.
Here are five ways to use data to build your content idea list:
Look at Your Google Analytics Data
One way to use data to build your content idea list is by looking at your Google Analytics data. For example, you can see what keywords people use to find your site, what pages are being visited the most, and what time of day people visit your site. This information can give you ideas for content that is relevant to what people are already interested in.
Check Out Your Social Media Analytics
Another way to use data to build your content idea list is by looking at your social media analytics. For example, you can see what kind of content is getting the most engagement on each platform and use that information to come up with ideas for future content. For example, if you see that a particular type of post is getting a lot of engagement on Facebook, you could create a similar post on your blog.
Look at Industry Reports
Another source of data that you can use to build your content idea list is industry reports. These reports can give you insights into what is happening in your industry and help you generate ideas for content that will be relevant to your audience.
Conduct a Survey
By conducting a survey, you can also use data to build your content idea list. This can be done through a tool like Survey Monkey or Google Forms. For example, you can ask your audience members about what topics they would like to see covered on your blog or website. This is a great way to get ideas for content that is relevant to your target audience.
Look at Competitor Content
Finally, you can use data to build your content idea list by looking at competitor content. See the types of content they create. Then, look for ways to improve it. This will help you create unique and interesting content for your target audience. Use tools like BuzzSumo to see what kind of content is popular in your industry.
Using data to build your content idea list, you can ensure that you are creating content relevant to your target audience and will help you achieve your business goals.
This is part of a 10 Day Email Challenge – Using Content Marketing in Your Marketing Strategy
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