Topics covered include action steps that you can take when faced with difficult times.

• Manage your mindset.
• Clarify the problem.
• Focus on customers.
• Conduct a SWOT analysis.
• Create objectives and a plan.
• Reduce costs.
• Use low-cost marketing.
• Be persistent and creative.

Doing these things will not make things “easier,” but they could be the difference between your business surviving or dying.

You must be willing to dig into your business to figure out what isn’t working. Create a clear plan of attack that you will diligently follow.

You have to make hard decisions about what costs to cut and get creative with low-cost marketing.

If you take action on these things, you will dramatically increase the odds of your survival. You will tip the scales in your favor.